2017 Apple Special Event 开场语录

There's lots of ways to be as a person. And some people express their deep appreciation in different ways.

But one of the ways that I believe people express their appreciations to the rest of humanity is to make something wonderful and put it out there. And you never meet the people, you never shake their hands, you never hear their story or tell yours.

But somehow in the act of making something with a great deal of care and love, something is transmitted there. And it's a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are, and remember what is truly important to us.

That's what gonna keep Apple Apple, is if we keep us us.